Life is good until your video hits the base station.
– Marc Zionts, CEO of Ortiva Wireless

Streaming mobile video is the three-way intersection of video, RF and IP technology. Ortiva Wireless has the unique experience and skills in all three areas to make users want more mobile video. And, to the mobile operator, that means more revenue and operating profits with lower churn.

Imagine that the wireless transmission from the base station is a highway with cars representing the packets. Each packet is trying to get to its destination, in this case, a user's mobile device.

While driving down this stretch of highway, each car will encounter other cars that are also trying to get to their respective destinations. These other cars represent the traffic that mobile video packets encounter as other users on the same highway (base station path) request more services.

In addition to other cars, the video packet car encounters potholes along the highway that impede the car's progress. These potholes represent RF noise, and they are crueler than real highway potholes because they happen in an unpredictable and random fashion! Also, while many operators are working to deploy 3G, 3.5G and 4G to make the highway bigger, noise remains a detriment that cannot be eliminated regardless of speed.
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In many mobile networks today, video streamers send pre-encoded content to the subscriber at a fixed rate of speed. The packets sent this way only know one speed, and they don't slow down for anything! Once they leave the base station, they race their way to their destination without concern, or knowledge, of what lies in their path.
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Another type of "car" can adapt its speed (bit-rate) on a dynamic basis. In this way, the packet can change speeds as it drives along the highway. While this is an improvement over single speed driving, this method of navigation is like driving a car with only a gas pedal and brake. Bit-rate switching doesn't help you avoid problems, it just leaves your car with smaller dents should you get to your destination!
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Only Ortiva’s patented technology gives video packets the ability to control speed, and manage traffic and potholes. Advanced optimization techniques allow streaming video to change speeds as bandwidth conditions change. In addition, Ortiva's proprietary algorithms provide the resiliency needed to get your packet around the congestion and noise in the network. Now that's like having a car with a gas pedal, a brake and a steering wheel that works!